AI-driven, full-funnel programmatic for forex and fintech brands: prospecting, web and in-app retargeting, CRM audiences and cross-channel attribution in one platform, planned and run by HeatMarketers.
AdRoll is a growth platform: reach new audiences, win back lost intent and grow lifetime value, with measurement across all of it.
Grow site traffic and brand reach through smarter prospecting across a pool of 1.2 billion online identities.
Retarget the people who already know you. AdRoll reports over 5x return on retargeting spend.
Plug in your CRM and re-engage existing customers and leads to keep them coming back.
Your ideal lead is out there. Three levers help us reach them.
Our AI finds people who behave like the people who already converted with your brand.
Show your brand next to content your customer is already interested in, with privacy-friendly targeting.
Curated audience segments, for example from Eyeota, layered on top for finance intent, interests and wealth indicators.
Web, mobile, in-app and cross-device, plus your own CRM lists.
A prospect lands on your site or app.
They leave without registering or depositing.
Later, on any device, they see your ad.
Interest is recaptured and they complete the action.
Most phone time happens inside apps, not the mobile web. A mobile measurement partner connects app events to your audiences.
Link your AppsFlyer account with your AdRoll IDs in the partner marketplace.
Paste an MMP link such as OneLink into the click URL of your campaigns.
Target and retarget across apps with your synchronised app event data.
Static, HTML5, video, native and dynamic, built for each funnel stage and market.
Reach premium publisher inventory with ads that match the content. AdRoll reports 42% lower CPA and 31% higher CTR versus standard formats.
Tell the brand story in streaming video, or in out-stream placements that sit like display ads.
Prospecting needs broad, informational messaging. Retargeting can use tailored offers for people who already know you.
Programmatic buying with the savings passed on to you.
Full-funnel attribution for your entire lead journey, in one clean view.
Rank lead journeys by revenue and path length and prioritise the paths that actually drive value.
Aggregate the most common trails to conversion, with revenue and path length for each.
See click activity between channels to understand how they reinforce each other.
How the funnel stages, creative and channels fit together.
| Funnel stage | Objective | Creative approach |
|---|---|---|
| In-app prospecting | Reach new, relevant audiences | Broad, brand-led messaging (static, HTML5, video) |
| Retargeting | Recapture lost intent | Product- and offer-led dynamic creative |
| CRM retargeting | Re-engage known contacts | Personalised, higher-intent messaging |
| Cross-channel | Reinforce across touchpoints | Consistent creative across web, social and native |
| Channel | Funnel stage | Role in the plan |
|---|---|---|
| Prospecting display | Upper funnel | Reach and awareness |
| Web & app retargeting | Mid funnel | Recapture site and app visitors |
| CRM retargeting | Mid to lower funnel | Re-engage known contacts |
| Native | Upper to mid funnel | Efficient, high-engagement reach |
| Video | Upper funnel | Brand storytelling |
Align on what success looks like before we build.
A quick, one-time technical setup.
Build the formats that match your funnel.
Set a window to validate performance before scaling.
Go live and start optimising.
Tell us your markets, goals and budget and we'll come back with a full-funnel AdRoll plan and a quote.
We charge a 0% agency fee on full campaign management. Get in touch and we will explain how budgets and platform costs work for your plan.
AdRoll is a programmatic advertising and growth platform covering prospecting, retargeting, CRM audiences and cross-channel attribution across web, mobile and in-app inventory.
It combines AI-driven prospecting (lookalike and contextual targeting, plus third-party data) with retargeting and attribution in one platform, which suits funnels optimised to registrations and funded accounts.
Yes. We plan the split between new-audience prospecting and retargeting against your goals, then optimise each stage separately, with different creative for each.
Yes. In-app advertising reaches people where they spend most of their phone time. To track installs and in-app events, a mobile measurement partner such as AppsFlyer is connected to AdRoll.
AdRoll uses dynamic CPM pricing with a fixed margin, so savings from cheaper inventory can be passed on, with site- and ad-level transparency. We help you plan budget and test periods around your KPIs.
Static banners, HTML5, video, native and dynamic creative, adapted to each funnel stage and market. See our creative studio for examples.
Forex and CFD advertising is regulated and restricted in some countries and on some inventory. We build creative and targeting around the rules of each market; final compliance sign-off stays with your own team.