Mobile targeting in DV360

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10:00-18:00, GMT+3

App Category and Genre Targeting: Advertisers can target users based on the categories or genres of mobile apps they use. For example, you can choose to display your ads within apps that fall into categories like gaming, entertainment, finance, or shopping, depending on your campaign goals and target audience.

App ID Targeting: DV360 allows you to target specific mobile apps by their unique app IDs. This level of granularity lets you choose to display your ads only within particular apps that align with your target audience or are relevant to your product or service.

In-Market Segments: DV360 offers in-market audience segments, which target users who have shown a strong interest in specific app categories or have demonstrated intent to download or use certain types of apps. This targeting is based on users' app download and usage behaviors.

App Install and App Engagement Targeting: Advertisers can use DV360 to target users who have either installed specific apps or have engaged with them. This targeting is useful for promoting your own app or targeting users who are already familiar with similar apps.

Device and OS Targeting: DV360 allows you to target mobile app users based on their device types (e.g., smartphones, tablets) and operating systems (e.g., Android, iOS).

Contextual Targeting: DV360 provides contextual targeting, which allows you to show ads based on the content within the mobile apps. You can choose to display ads on specific app pages that match your campaign's keywords or content categories.

Remarketing: DV360 supports remarketing, which enables you to target users who have previously interacted with your app or visited your app's landing page. This lets you re-engage with past users to encourage them to return to your app.

Location-Based Targeting: DV360 offers location-based targeting, allowing you to target users based on their geographic location. This can be valuable for promoting location-specific app features or targeting users in specific regions.

It's important to note that the effectiveness of mobile app targeting in DV360 depends on the availability of app data and the integration of app inventory sources within the platform. Advertisers can optimize their mobile app campaigns by combining multiple targeting options to reach the most relevant audience and achieve their campaign objectives effectively.