DV360 radius based geo-targeting
Radius-based targeting (or geo-targeting) in DV360 is an effective strategy for events campaigns, as it allows advertisers to target audiences within a specific geographic area around a particular location. This method helps promote events to a relevant local audience and can be particularly beneficial for driving attendance and engagement. Here's how radius-based targeting works for events campaigns in DV360:
| Define the Event Location: Identify the exact location of your event, such as a venue, conference center, or any other physical space where the event will take place. The location should have a specific address with latitude and longitude coordinates. |
| Set the Radius: Determine the radius around the event location within which you want to target potential attendees. This radius can vary depending on the event's scale, location, and the target audience's willingness to travel. For example, you might choose a 10-mile radius for a local community event and a 50-mile radius for a regional conference. |
| Create the Targeting Audience: Using DV360's location-based targeting options, set up a custom audience targeting campaign with the selected radius around the event location. DV360 provides the ability to specify a circular radius around the event's latitude and longitude, ensuring that your ads are shown to users within the designated distance. |
| Combine with Other Targeting Parameters: To further refine your audience, consider combining the radius-based targeting with other relevant parameters, such as demographic targeting (age, gender), interests, or contextual targeting based on relevant content themes. |
| Ad Creative and Messaging: Tailor your ad creatives and messaging to appeal to the local audience and emphasize the event's benefits, features, and value propositions. Consider including information about the event's date, time, and how attendees can register or get more details. |
| Monitor and Optimize: Continuously monitor the performance of your events campaign in DV360. Analyze the metrics to understand which targeting parameters, creatives, or ad placements are driving the best results. Use this data to optimize your campaign for better engagement and attendance. |
By utilizing radius-based targeting in DV360 for events campaigns, you can effectively reach a localized and relevant audience, increase event attendance, and improve the overall success of your event marketing efforts.
Let's discuss in details how to grow your business online
Visit us for a cup of coffee
Monday to Friday, 10:00 – 18:00 Cyprus time (GMT+3)
