Snapchat Users in the GCC:
updated 2024–2025 statistics for marketers
updated 2024–2025 statistics for marketers
Snapchat remains one of the most influential social platforms in the Gulf Cooperation Council (GCC) region. With a young, highly engaged audience, it offers unparalleled opportunities for brands—especially those in fast-moving and performance-driven verticals like trading, fintech, e-commerce, and apps.
🇸🇦 Saudi Arabia — 22.7M to 23.3M Users
| Saudi Arabia is Snapchat’s largest market in the Gulf and one of the biggest globally. Snapchat’s penetration among Saudi youth is extremely high, making it a top choice for performance and branding campaigns. |
🇦🇪 United Arab Emirates — ~2M+ Users (Likely Higher Today)
| Older data points show about 1.95 million users, but real usage today is significantly higher. UAE users are more affluent on average. |
🇶🇦 Qatar — ~525K Users
Small market, strong purchasing power.
🇰🇼 Kuwait — High Penetration (No recent exact figures)
Consistently high social adoption and strong engagement.
🇧🇭 Bahrain — ~500K Users (Penetration Over 70%)
High engagement and affordable ad costs.
🇴🇲 Oman — ~675K Users
Growing market with lower CPMs.
Why Snapchat Dominates the GCC Region
- Young population
- High smartphone usage
- Local content habits
- Strong influencer ecosystem
What This Means for Marketers and FX Brands
Snapchat offers large reach, strong video metrics, and competitive CPMs across GCC markets, making it ideal for FX, fintech, and app growth.
Final Takeaway
Snapchat remains one of the strongest platforms in the GCC with unmatched reach especially in Saudi Arabia.
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