Programmatic is where mature FX accounts find their next 30% of scale. Google DV360 unlocks premium financial inventory — Bloomberg, Reuters, FT, MarketWatch, financial dailies, CTV, audio — that is unavailable through Google Ads alone. We run DV360 around Floodlight deposit conversions, audience-led FX targeting, and contextual placements that put your broker in front of self-directed traders. Performance-based, agency fee from 6%.
Google DV360 is the most powerful programmatic platform on the market — and the only one that natively reaches premium financial inventory at scale. For FX brokers chasing self-directed traders, it's a different audience pool than Meta or TikTok.
Direct deals on Bloomberg, FT, Reuters, WSJ, Investing.com, MarketWatch, financial publications. Inventory you can't access through Google Ads.
One platform across every screen. Connected TV (Roku, FireTV) for premium positioning. Audio (Spotify, podcasts) for commute-hour traders.
First-party CRM, Google audiences, custom intent, third-party financial segments. Stack and exclude with real granularity.
Direct PG deals with premium publishers — fixed CPM, fixed inventory, guaranteed brand-safe placement next to financial editorial.
Pre-bid filtering for FX-relevant categories. Viewability floors. IAS / DV measurement for tier-1 broker brand standards.
Cross-channel deposit attribution through Campaign Manager 360. Path-to-conversion modeling that no other DSP delivers as deeply.
DV360 is the most format-flexible platform we operate. We pick format by funnel stage and inventory quality — and pre-build assets per format spec so we never lose to creative bottlenecks.
Standard IAB sizes + responsive HTML5. Built around financial-context placements. Cheapest scale layer.
YouTube True View, in-stream on financial publishers, OTT placements. Premium video for trader brand-recall + direct response.
Roku, FireTV, smart-TV apps. Premium positioning for tier-1 broker brand campaigns + high-LTV trader cohorts.
FinTech & finance-podcast adjacent placements. Strong for commute-hour traders in tier-1 GEOs.
Native-format display via DV360-integrated SSPs. Editorial feel within financial publishers.
Interactive market-data tickers, expandables, live FX-pair widgets. Used for premium publisher inventory only.
DV360 has the deepest targeting stack in programmatic. The discipline is restraint — we layer audiences with intent, not interest, and exclude aggressively to keep deposit-quality high.
Depositors, churned, registered-not-funded, high-LTV segments. Activated via Customer Match, Floodlight, or LiveRamp.
Google's lookalike equivalent — built off depositor lists. Cookie-less era requires ongoing first-party feeding.
Built off keywords and URLs traders actually search and visit. Stronger than Google's stock "Investing" segment.
Marketplace audiences from Eyeota, Lotame, Oracle — investors, traders, FinTech app users — layered with caution.
URL-list targeting, content categories, financial keywords. Cookie-resilient and high-quality for FX advertising.
Floodlight-seeded sequences across display, video, CTV, audio. Funnel-stage segmentation for FTD acceleration.
Programmatic optimization is a different discipline from social. The bid algorithm thinks in CPMs and inventory quality — we feed it deposit signals so it learns to value impressions that produce funded traders.
Optimization to FTD Floodlight conversion only. Up-funnel events used for path-to-conversion modeling — never as the bid signal.
Goal-based bidding with target CPA-FTD or target ROAS-on-deposit. Algorithmic bidding once the data density allows.
Curated lists of premium financial publishers + IAS / DV brand-safety filters. Long-tail inventory excluded by default.
Per-line-item, per-format, per-audience. Programmatic without frequency discipline burns budget on the same 5% repeatedly.
Display, video, CTV, audio paced as a unified plan. Day-parting tied to market hours per GEO.
Bad deposits excluded from the conversion signal sent back to DV360. Algorithm trained on high-LTV traders only.
Programmatic FX traffic doesn't behave like social. The traffic is colder, more research-driven, and often slower to convert — so the funnel is built around multi-touch attribution and longer retargeting sequences.
Premium financial inventory. Brand-safe placement. Multi-format prospecting against intent and contextual segments.
Editorial pre-lander, market analysis page, video walkthrough. Educates and qualifies the trader before the broker form.
Broker sign-up flow. Floodlight tag fires on registration + KYC milestones for retargeting and attribution.
FTD Floodlight conversion fires server-side. Deposit value passed to DV360 for value-based optimization downstream.
DV360 attribution is built on Floodlight + Campaign Manager 360. We set up the full stack — pixel-based, server-side, and CRM-tied — so deposit conversions are measured cleanly across display, video, CTV, and audio.
Floodlight Activities for client-side conversions, Floodlight server-side uploads for CRM-validated FTDs, Campaign Manager 360 for cross-channel attribution and path-to-conversion. We tag every Floodlight with u-vars for deposit-value parameters.
Cross-device attribution is handled via Google Identity layer + first-party CRM uploads. We reconcile platform-reported deposits against your back-office data weekly — if there's drift, we audit before scaling.
CounterPageView / Pre-lander — top-of-funnel signal for retargeting.CounterEngagement — calculator complete, video view, scroll depth.SalesRegistration — broker sign-up. Mid-funnel signal.SalesKYC complete — verification approved. Trigger for retargeting acceleration.SalesFTD — first-time deposit. Primary optimization conversion with deposit-value u-var.SalesRepeat deposit — recurring deposit signal. Fuels high-LTV similar-audiences.Google's policy stack governs DV360 — and Google's financial-services rules are non-negotiable. We treat compliance as architecture, not afterthought.
Restricted financial-products certification. Where required (UK, EU, AU, others), the broker must hold Google certification. We assist in the application process and align creative to certified-status requirements.
Risk warnings on creative. CFD-loss disclosures, leverage caps, capital-at-risk language built per regulator. Visible on display creative and embedded in video / CTV pre-rolls where mandated.
Brand safety floor. Pre-bid IAS / DV filtering for FX-suitable categories. Adult, gambling adjacency, controversial news — excluded by default unless deliberately enabled.
GEO exclusions. Restricted markets blocked at line-item level. Platform-level restricted territories double-checked against broker-license map.
No misleading claims. No guaranteed returns, no fictional account screenshots, no celebrity endorsements without rights. Every claim verifiable.
Auditable inventory. Whitelisted inventory only for tier-1 broker brand campaigns. Long-tail prospecting always inside brand-safety and viewability floors.
Free strategy call. Free Floodlight + CM360 audit. Free inventory recommendation. Find out in one call whether DV360 can scale your FX traffic.