Downloads are vanity; funded accounts are sanity. HeatMarketers runs acquisition for investment apps, neobanks and payment products with the full event chain wired in — install → KYC → funding → activity — attributed through AppsFlyer, Adjust or Branch and optimized on the events that make revenue. Agency fee from 6%.
A €1 install that never funds is worth €0. We push optimization to KYC and first-funding events the moment volume allows, and report CAC per funded account — the number your board actually asks for.
Ad promise, store listing, onboarding flow — one story. We audit the full path because a great ad into a leaky onboarding is just expensive churn.
Investment disclaimers, deposit-guarantee wording, APY claim rules per market. Compliance-clean creative that still stops the scroll.
App-event and value optimization against funded-account signals via CAPI + MMP postbacks.
Money-content native creative for first-time investors and mobile-first bankers.
Universal App Campaigns steered by deep events, plus search coverage on category and competitor terms.
High-intent store queries with SKAN-aware measurement in iOS-heavy markets.
DV360 re-engagement for registered-but-unfunded cohorts — usually the cheapest funded accounts you'll ever buy.
MMP setup, SKAdNetwork strategy, incrementality checks — attribution designed before spend starts.
Yes — that's the entire point. With MMP postbacks feeding ad platforms, campaigns learn on KYC and funding events. Installs are only a stepping stone while event volume builds.
Yes, with different playbooks: SKAN-aware structures for iOS, event-rich optimization on Android, and budget allocation based on funded-account CAC per OS.
Event-based app campaigns need data velocity — most fintech engagements start from $15K/month in spend across platforms.