Insights

Notes from the hot side.

Benchmarks · July 2026

Forex advertising costs in 2026: real benchmarks by GEO and channel

Lead and FTD cost bands by GEO tier, what each channel delivers, and the levers that actually lower cost per deposit.

Prop Trading · July 2026

Prop firm marketing in 2026: what actually fills challenges

Channels, creative angles, challenge-fee economics and the mistakes that burn ad accounts in the most crowded vertical in trading.

Crypto · July 2026

Crypto ads on Meta and Google in 2026: how exchanges get approved

Certification routes, GEO eligibility, creative rules — and what to run while you wait for the paperwork.

Compliance · July 2026

Forex advertising compliance in 2026: what actually gets ads approved

CySEC and ESMA marketing rules, Meta and Google finance policies, GEO licensing matrices and the creative patterns that pass review the first time.